Online Presence
Checklist
The Complete Online Presence Checklist for Speech Therapists (Printable Guide)
If you’re a speech and language therapist in private practice, your online presence is one of your most valuable business assets. The stronger it is, the more consistently families and adults will find you, trust you, and choose you.
However, most speech therapists we speak to are missing key visibility steps — often without realising.
This leads to:
- Inconsistent enquiries
- Seasonal or “quiet periods”
- Relying too heavily on word-of-mouth
- Feeling invisible online
To help you assess where your clinic currently stands, we’ve created this clear, simple, step-by-step Online Presence Checklist.
You can run through it in 5–10 minutes and instantly see:
✅ What you’re doing well
❗ What needs attention
💡 What could start generating more enquiries quickly
Website & Local Visibility Checklist
Item | Yes / No | Notes |
Your clinic shows up on page 1 when you Google “speech therapist + your town” |
|
|
Your website clearly states where you are located |
|
|
Your homepage headline explains who you help + how |
|
|
There is a Book a Call button visible at the top of the page |
|
|
Your website loads in under 3 seconds |
|
|
Your website works well on mobile |
|
|
If you answered “No” to 2 or more:
Your clinic may be invisible to parents who are actively searching right now.
Google Business Profile Checklist
Item | Yes / No | Notes |
Your Google Business Profile is claimed and verified |
|
|
You have 15+ recent genuine reviews |
|
|
Your business hours, address & phone number are correct |
|
|
You post updates or tips weekly |
|
|
Your profile includes photos of your clinic or session setup |
|
|
Google Reviews are one of the top ranking factors.
More reviews = higher ranking = more enquiries.
Trust & Connection Checklist
Item | Yes / No | Notes |
You have a 60-second introduction video on your homepage |
|
|
Your website includes 3–6 client testimonials |
|
|
You show your therapy environment (or online setup) visually |
|
|
Why this matters:
Parents want to feel safe, confident and reassured before they book.
Video + testimonials = trust built instantly.
Social Presence Checklist
Item | Yes / No | Notes |
You post at least 3 times per week |
|
|
Your content provides useful guidance, not just promotion |
|
|
You are using local hashtags (e.g., #speechtherapistUK #SALTsupport) |
|
|
Your social bio links directly to your booking page |
|
|
Goal: Show up consistently, not perfectly.
Voice Search Checklist (The Hidden Advantage)
Item | Yes / No | Notes |
Your website answers common spoken questions like: |
|
|
“how can I help my child speak more clearly?” |
|
|
Your Google Business Profile includes speech-based queries in the Q&A section |
|
|
Your service pages include conversational phrasing, not just clinical terminology |
|
|
Voice search usage is increasing every year — especially among parents.
This is one of the unique areas where we specialise.
So What Does Your Score Mean?
Score | Result | Interpretation |
18–22 Yes marks | Strong online presence | You’re already visible — we can help you scale further. |
10–17 Yes marks | Moderate presence | You’re showing up sometimes, but missing growth opportunities. |
0–9 Yes marks | Low visibility | Most potential clients can’t find you yet — and enquiries will feel unpredictable. |
If You Scored Below 17… You’re Likely Missing Clients.
And this is not your fault.
You were trained to deliver clinical excellence — not digital marketing.
That’s where we come in 💙
We specialise in helping speech therapists become the first therapist families find when searching online — even in competitive areas.
Free 30-Minute Practice Visibility Audit
During your personalised audit, we’ll show you:
- Exactly where you’re appearing online today
- How many clients you’re currently missing each month
- A step-by-step plan to improve visibility and enquiries
Click here to book your free Visibility Audit
Share On :
Ready To Grow Your Therapy Practice?
Let us handle marketing, so you focus on helping clients.